Trends in mobile video can not be ignored
With the use of smartphone steady increase in the U.S. and around the world has been a lot of rumors lately about mobile video. They are seeing the graphics, games, movies or short clips of performances, cell phone users to change a half that most traders untapped.
According to the Nielsen report of three screens for the first quarter of 2009, the 13.4 million Americans (52 per cent in 2008) who view videos on their phones show an average of 3-1/2 hours each month mobile video. The research firm says the growth comes from content Mobile has increased and the rise of mobile Internet as a viewing option.
"Smartphones and data plans are more affordable than ever, "said Catrina Sheridan, Vice President of Products and Marketing of dotMobi, a UK mobile internet services company, and consumers are developing a familiarity with mobile content through their mobile phone. These factors make mobile video very attractive to advertisers. "
Here are six important trends taking place right now in the mobile video world you do not want to miss:
IPhone users are being out load: With the application right on the home screen of YouTube, the iPhone made mobile video on the map when he made his 2008 debut. Model allows original $ 99, we expect the iPhone to increase the number of users of mobile video even more. "For the holiday season we hope to see many more consumers to view videos on their mobile phones, "said Eyal Yechezkel, general manager based in New York Predict Mobile, which offers itself as the largest" paid " the mobile community.
Mobile Video is not "one size fits all": Not all phone models support video format same, or all of the video showed "Correctly" in hundreds of different smart phones on the market today. "Make sure you shoot the sequences with public support going after, "advises Sheridan." I do not want to create content for an audience iPhone in a format the phone can not play. (The test content prior to publication, go to http://deviceatlas.com/ ).
Applications are gaining ground, very unique, special features applications for the iPhone, Palm and Blackberry users are revolutionizing the mobile experience. Just three days after the App Store celebrated its first anniversary in July, Apple App Store hit the 65,000 high 1.5 billion downloads. Verizon Wireless and Sony Ericsson launched its two hats in the ring this year, Verizon launched a store is marked at the end of this year and Sony Ericsson Applications adding to its PlayNow content offerings.
The sellers are demanding more accountability: San Francisco online advertising company based Top Placecast-1020 List of "interactive advertising trends to watch right now is to use new indicators to measure improvements in ad performance. The company says "see through" a method for measuring the impact a consumer sees the ad, but do not click on it as a particularly useful tool for mobile video users. Browse through folders consumer exposure to a specific ad display, then steps on the return consumer to the advertiser's site for a future session. Placecast said the tool is very popular among traders who want a more accurate measure their efforts in mobile video.
The environment plays well with others: mobile video go hand in hand with YouTube allows consumers see user-generated content "on the road." It also adapts well to the online culture of social networking area where users share content a viral video. "The combination of these elements," said Sheridan, and the end result is a huge system of democracy that marketing is applicable companies of all sizes. "
Mobile phone manufacturers are answering the call: Whereas phones intelligent data capabilities were once the domain of executives and the wealthy, are now common among all consumers. "Anyone who uses a new phone these days can "eat" all kinds of media, including ringtones, graphics and videos, "said Yechezkel." More Besides of these sophisticated devices are purchased and used, the operators should be looking for ways to promote their products through mobile video and / or the mobile web. "
With consumers check their mobile phone when you wake in the morning before going to bed and every few minutes during the day "Said Yechezkel mobile video is a medium that can not afford to miss the marketing opportunity. To maximize their investments in this area, he said," proof test, test … and then a new test "before putting any content on the Internet for consumers to see.
"Using different types of ads to see how the audience reacts and adjust accordingly, "said Yechezkel." Do your call to action clear (using a "click here" button, for example), to test different banner sizes and populations to find the right niche for your product in the mobile world. "
About the Author
Author of over 175 published articles, Tim Hawthorne is Founder, Chairman and Executive Creative Director of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Discover Card, Time-Life, Nissan, Lawn Boy, Nikon, Oreck, Bose, the Heifer International. Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious “Lifetime Achievement Award” by the Electronic Retailing Association (ERA) in 2006.
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